Celebrating Black Hair Independence!

Celebrate Black hair independence and National CROWN Day by sharing your CROWN boldly and proudly on July 3, 2022. Upload or snap a pic, choose the superlative that best describes your CROWN and remember to tag @thecrownact and @dove using #passthecrown.

Dove and the CROWN Coalition thank you for supporting The CROWN Act which stands for “Creating a Respectful and Open World for Natural Hair.” We won’t stop until hair discrimination is eradicated nationwide.

Visit dove.com/CROWN to sign the petition, email your legislator and learn more. Visit thecrownact.com for details on National CROWN Day. Remember to follow @thecrownact on all social media platforms to stay up to date on the latest news and to find out how you can help us pass the CROWN Act at the federal level. #PassTheCROWN

Choose the superlative that best depicts your crown below: